Margaret, 54

The first time I swiped it under my eyes I felt the difference before I saw it — that warm, soft melting feeling, not heavy, not greasy. By the time I'd finished my coffee my skin looked rested. I haven't reached for my old eye cream since.

Helen, 49

The texture is what I love most. It glides on like a soft cream pencil and just sinks in. I keep it in my handbag and use it after lunch when my under-eyes start to look tired. No mirror needed, no mess on my fingers.

Patricia, 61

I'm 61 and I've tried so many anti-aging products I've lost count. After about two weeks of morning and evening use, the lines around my mouth looked visibly softer. My husband actually noticed, which never happens.

Susan, 57

After two months I can really see the difference. My under-eyes don't look hollow at the end of the day anymore, my smile lines have softened, and my skin holds hydration into the afternoon. I've already ordered a second one.